e-commerce ranks
February 2026 Report

Poland
E-Commerce
Ranking

Comprehensive ranking of the top 1,000 e-commerce websites operating in the Polish market. Data compiled for February 2026.Register to access the full report of 1,000 websites.

Websites Ranked
1,000
Categories
35
Top Category
Fashion & Apparel
121 sites
.pl Domains
69%
691 sites
Market Intelligence

Key Insights — February 2026

Data-driven observations about the Polish e-commerce landscape, covering domain distribution, category dynamics, and competitive positioning.

Polish Domains
691

69% of ranked sites use .pl or .com.pl domains, reflecting strong local market presence.

International (.com)
240

240 global .com domains compete in the Polish market. Average rank: #454 vs #509 for .pl sites.

Marketplace Dominance
6 of Top 20

Marketplaces claim 6 of the top 20 positions, with 54 total marketplace sites ranked.

Fashion Ecosystem
217 sites

Fashion, footwear, and lingerie combined represent the largest retail segment in the Polish e-commerce landscape.

Category Concentration
41%

The top 5 categories account for 406 of 1,000 sites, showing moderate market concentration.

Top 10 Diversity
6 categories

The top 10 ranked sites span 6 different categories, indicating a diverse competitive landscape at the top.

Top 100 Leader
Fashion

"Fashion & Apparel" leads the top 100 with 20 sites, showing category strength in premium positions.

Niche Categories
3

3 categories have 5 or fewer sites, representing specialized niche markets within Polish e-commerce.

Domain Distribution

.pl / .com.pl691
.com240
.eu17
Other52

Largest Categories

Fashion & Apparel121
Furniture & Home Decor80
Sporting Goods & Outdoors72
Electronics & Technology71
Health Beauty & Personal Care62
Category Breakdown

Top Brands by Category

Explore the leading e-commerce websites in each category. Click any category to reveal the top 5 ranked sites within it.

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35+ category breakdown
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Top 50 Websites

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