e-commerce ranks
February 2026 Report

Poland
E-Commerce
Ranking

Comprehensive ranking of the top 1,000 e-commerce websites operating in the Polish market. Data compiled for February 2026.Register to access the full report of 1,000 websites.

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Websites Ranked
1,000
Categories
35
Top Category
Fashion & Apparel
121 sites
.pl Domains
69%
691 sites
Market Intelligence

Key Insights — February 2026

Data-driven observations about the Polish e-commerce landscape, covering domain distribution, category dynamics, and competitive positioning.

Polish Domains
691

69% of ranked sites use .pl or .com.pl domains, reflecting strong local market presence.

International (.com)
240

240 global .com domains compete in the Polish market. Average rank: #454 vs #509 for .pl sites.

Marketplace Dominance
6 of Top 20

Marketplaces claim 6 of the top 20 positions, with 54 total marketplace sites ranked.

Fashion Ecosystem
217 sites

Fashion, footwear, and lingerie combined represent the largest retail segment in the Polish e-commerce landscape.

Category Concentration
41%

The top 5 categories account for 406 of 1,000 sites, showing moderate market concentration.

Top 10 Diversity
6 categories

The top 10 ranked sites span 6 different categories, indicating a diverse competitive landscape at the top.

Top 100 Leader
Fashion

"Fashion & Apparel" leads the top 100 with 20 sites, showing category strength in premium positions.

Niche Categories
3

3 categories have 5 or fewer sites, representing specialized niche markets within Polish e-commerce.

Domain Distribution

.pl / .com.pl691
.com240
.eu17
Other52

Largest Categories

Fashion & Apparel121
Furniture & Home Decor80
Sporting Goods & Outdoors72
Electronics & Technology71
Health Beauty & Personal Care62

Top 10 E-Commerce Sites in Poland

The most visited e-commerce websites in the Polish market as of February 2026.

allegro.pl favicon1
allegro.plMarketplace & Multi-category
mediaexpert.pl favicon2
mediaexpert.plElectronics & Technology
temu.com favicon3
temu.comMarketplace & Multi-category
ceneo.pl favicon4
ceneo.plMarketplace & Multi-category
amazon.pl favicon5
amazon.plMarketplace & Multi-category
aliexpress.com favicon6
aliexpress.comMarketplace & Multi-category
booking.com favicon7
booking.comTravel & Accommodation
empik.com favicon8
empik.comBooks Media & Entertainment
vinted.pl favicon9
vinted.plSecond-hand & Resale Fashion
euro.com.pl favicon10
euro.com.plHome Appliances
Category Breakdown

Top Brands by Category

Explore the leading e-commerce websites in each category. Click any category to reveal the top 5 ranked sites within it.

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Full 1,000 site ranking
35+ category breakdown
Monthly ranking updates
Top 50 Preview

Top 50 Websites

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50 / 50
Rank
Website
001
allegro.pl faviconal‎⁠l‏‍e⁠g‌‍r‌o⁠⁠.⁠​p​⁠l‎‍
Marketplace & Multi-category
002
mediaexpert.pl faviconm‎‍e​‍d⁠⁠i‌​a‍‎e‌x‌⁠p‍​e‏⁠r‎‎t​‎.⁠⁠p‌‍l⁠‍
Electronics & Technology
003
temu.com favicont​‏e‏‌m‌‎u‎.​‍c‎o​‍m‌⁠
Marketplace & Multi-category
004
ceneo.pl faviconc‏‎e‌‏n‎‍e​⁠o‍‌.‎⁠p‌‌l‌‏
Marketplace & Multi-category
005
amazon.pl favicona​‌m‏​a‎‌z‏o‏​n⁠‍.‎‍p‌⁠l‍‎
Marketplace & Multi-category
006
aliexpress.com faviconal‏‍i‏⁠e​⁠x‏p‍‏r‍‏e‌​s​​s⁠⁠.‌‌c‏o‌‍m⁠‍
Marketplace & Multi-category
007
booking.com faviconb‎o‏​o‏‌k​‍i‏n‍‎g‍‏.‌‌c⁠‏o‍‍m‎‍
Travel & Accommodation
008
empik.com favicone​m‎p‏⁠i​‎k‎.‌‍c​‌o‌​m⁠⁠
Books Media & Entertainment
009
vinted.pl faviconv⁠​i⁠‍n‎‌t⁠ed‍.​‎p‎​l⁠⁠
Second-hand & Resale Fashion
010
euro.com.pl favicone⁠‍u‌‍r​‏o‍⁠.‎‌c‎‎o‍m‌.‌‍p‌‍l⁠
Home Appliances
011
zalando.pl faviconz‏‎a‏‎l​‍a‏‍n‏‏d‍‏o​‌.‍p‏l⁠‍
Fashion & Apparel
012
ikea.com faviconi​‌k‌‏e‍‎a⁠⁠.​⁠c‌‌o‏m⁠‏
Furniture & Home Decor
013
leroymerlin.pl faviconl‌​e‏‏r‍o⁠‌y‌‎m‍‎e‎​r⁠​l⁠‍i‌​n‍‌.‍p⁠​l‌‎
Home Improvement & DIY
014
erli.pl favicone‎⁠r‍‎l​⁠i⁠‌.‍‏p‌‌l‎⁠
Marketplace & Multi-category
015
decathlon.pl favicond‍‌e‏c‏‍a⁠t‌h‌l‍​o⁠n​⁠.‎pl‍‎
Sporting Goods & Outdoors
016
castorama.pl faviconc‎⁠a‎‏s‌t‎‌o‏⁠r‍a‍‎m​‎a‎⁠.​​p‎‎l‌‍
Home Improvement & DIY
017
x-kom.pl faviconx‏⁠-‏‌k⁠‍o‎‍m​‍.⁠‍p‏l‌‏
Electronics & Technology
018
reserved.com faviconr​‎e‍‌s‎e​⁠r‌‏v‌​e‌‏d‌‌.‏‍c‎o‍‎m‍
Fashion & Apparel
019
lidl.pl faviconl‍​i‍d​l‌⁠.​p‎‎l‍‏
Food & Grocery
020
wakacje.pl faviconw‏a‌‎k​⁠a‏​c‌j‎e⁠⁠.⁠p‎⁠l‍
Travel & Accommodation
021
notino.pl faviconn‌⁠o‍‌t‌i‌‏n‎‍o⁠‍.‏‍p‌​l⁠​
Health Beauty & Personal Care
022
rossmann.pl faviconr‍‎o⁠​s‌‌s‏m⁠⁠a‌‍n⁠⁠n⁠​.‍p​‍l‏‍
Health Beauty & Personal Care
023
hebe.pl faviconh‏‌e‏b‏⁠e‏‍.‍​p‎‍l‍‍
Health Beauty & Personal Care
024
sinsay.com favicons​‎i‍⁠n‏‏s​a​y‌.⁠‌c‏o‌m​‏
Fashion & Apparel
025
shein.com favicons‎⁠h⁠e‎​i‍n‌‏.‍‏c⁠‏o​‎m​
Fashion & Apparel
026
hm.com faviconh‌‍m‍​.‏‎c‏⁠o‏‌m​​
Fashion & Apparel
027
eobuwie.com.pl favicone⁠⁠o‍b‌​u​‏w‌‌i‎‍e‏​.‌‎c​o‌​m⁠⁠.⁠‍p‎​l​​
Footwear
028
zara.com faviconz‍​a​​r⁠‏a‏​.​‏c‏​o​m​‍
Fashion & Apparel
029
itaka.pl faviconi‌‍t‎a⁠​k‎‍a‎‏.‍‍p⁠l​
Travel & Accommodation
030
zalando-lounge.pl faviconz‍​a‌‌l‏a‏‍n‌‍do‌​-​‌l​​o​‌u‍n‏‏g⁠‍e⁠‏.‍p⁠‍l​⁠
Marketplace & Multi-category
031
tui.pl favicont‏​u‍⁠i‏‏.‎⁠p‏‏l‏‌
Travel & Accommodation
032
agatameble.pl favicona‏g‎‍a​⁠t‌‍a‌⁠m‌‌e‌​bl‌‎e‌⁠.‎p‌​l‏​
Furniture & Home Decor
033
brw.pl faviconb‎‌r⁠‌w‏.‌‏p‌‌l​⁠
Furniture & Home Decor
034
morele.net faviconm‎‌o‌‏r‎‏e⁠​l‏e⁠‏.‏n‌‍e‏‍t‍‎
Electronics & Technology
035
jysk.pl faviconj⁠‏y⁠‎s​‌k‏‍.⁠p‌‏l‍​
Furniture & Home Decor
036
bonprix.pl faviconb⁠​o​‎n‌​p‏‌r‍‍i‌⁠x⁠‎.‏‎p‏‎l​
Fashion & Apparel
037
apart.pl favicona‍p⁠‍a⁠‎rt‎.‎‌p‍l‌​
Fashion Accessories
038
ochnik.com favicono‍c​‌h⁠​n⁠​i‎⁠k‍‍.​‏c​o‌​m
Fashion Accessories
039
smyk.com favicons⁠m‌y‏​k⁠⁠.‍‌c⁠​o⁠m⁠‍
Toys Kids & Baby
040
etsy.com favicone‌t‌‎s‍‎y‍‍.‌‎c​‍o‌‎m‎‌
Crafts Hobbies & DIY
041
ebay.pl favicone⁠‍b⁠⁠a‎‏y‌​.‏p‎‏l‎
Marketplace & Multi-category
042
ccc.eu faviconc‌‍c‌‎c‎‍.​e‍‌u​⁠
Footwear
043
tavex.pl favicont​a‎‌v‏​e‌⁠x​‎.‌p⁠​l‍
Luxury Goods
044
answear.com favicona​n‍s‎⁠w⁠e‍​a​⁠r‌‎.‎c‌‌o​‎m‏‌
Fashion & Apparel
045
mediamarkt.pl faviconm‎‎e‌‏d​i‍a‏‍m⁠‌a‌‎r⁠‌kt⁠⁠.‌⁠p​‍l​
Electronics & Technology
046
mohito.com faviconm⁠o‍h‏‎i​‎t‍​o⁠‍.⁠‍c‌o⁠‏m​
Fashion & Apparel
047
amazon.com favicona⁠​m‏‍a‏‏z‏‏o‎n​.‌c‎​o​m‍‎
Marketplace & Multi-category
048
douglas.pl favicond​⁠o⁠ug⁠‏l‌a‍⁠s‍​.‏‏p⁠‎l‍
Health Beauty & Personal Care
049
komputronik.pl faviconk‏‎o‎‌m‌⁠p‎⁠u‍‍t‍‌r‌‏o‏n‎i‌⁠k‌‎.‌​p⁠l⁠‍
Electronics & Technology
050
obi.pl favicono‌​b‏⁠i‌.‎‏p‎‎l‌⁠
Home Improvement & DIY